Why Are Apartment Brochures Important To Attract Customers?

Apartment brochures have a lot of potential information that needs to be delivered to their prospective customers. Including all important information in a single brochure makes the designing process a little tricky. In this article, we will look at some key aspects that need to be included in an apartment brochure

Cover page elements

The apartment brochure should include the following details on the cover page

·The photo of the key person like the CEO, Architect, Chief Engineer or any person who can enhance the brand value.

·Photo of the building with scenic surroundings- High-quality images of the elevation structure of the building.

·Punch line – A well though punch line goes a long way and creates a deep impact.

Internal Page elements

·Master Plans, Floor Plans, and Layouts – Provide images of easy to understand colorful 3D  layouts.

·Amenities – Include amenities like gardens, swimming pools, recreation centers, parking facilities, provision stores, etc.

·Specification – Provide details about the materials you are using for construction. The specs of different rooms need to be provided.

·Security – Security provisions like CCTVs, gated premises, intercom systems. Do not put the security aspects with the basic amenities as safety is a major concern for the majority of people.

·Map – An easy to understand map highlighting your apartment location.

·Mention  distance from nearby schools, provision stores, airports, railways, etc.

·Approvals – Mention the approvals you have received from concerned Government authorities.

·Photo and details of your team – This would include photos of the entire team involved in the project.

·Quality standards- Make sure that you emphasis on the quality of the material you are using for construction.

Other key elements

While designing a best apartment brochure make sure that you pay special attention to the size, colors, font, images, and photos. Make sure that the colors in the brochure do not hamper the visibility of the content. Apartment brochures can be bigger than A4 size as they have a lot of information to display. Make sure to include high-quality images and eliminate white spaces in your brochure.

Make sure you put in all the required efforts to display the best as the brochure will be the first element you present to your customers.