What All Essential Items Should Be There In Any Salon Brochure?

After facing immense pressure and stress at work, we all like to de-stress by visiting spas and salons. People look for salons where they can spend a few hours on the weekends or holidays. A brochure is the first step to introduce your salon to your prospective customers

A salon brochure design should include-

Name, Punch line, Address, and Contact details

All the above mentioned are mandatory details that customers need to know. You can also include a logo of your salon on the same page.

The service provided

A salon can provide different types of services like hair cutting, hair coloring, hair styling, waxing, nail treatments, facials, skin treatments, massages, therapies like aromatherapy. Your service can include one, a few, or all of the available options.

Prices, descriptions, and images of all the services

If you are providing more than one service, classify them and devote different sections to each type of service. Hair, Nails, Face care treatments, etc. will be in different sections. Each service will be further classified into more sub-services. For eg., Hair salon service will include hair coloring, haircutting, and hairstyling, etc as sub-services. Mention the price of all these different services. Include a description of the service in a few lines. Provide real genuine images of the facilities and the seating arrangements for the displayed service. If it is hair based service, further bifurcations will be done based on factors like hair length.

Combined service deals and packages

For better marketing, a few famous services can be put together and provided to the customers at a discount. You can give interesting names to these packages to ensure that people remember these packages each time they visit. Nowadays a lot of people prefer organic products. Including a few organic packages can be a big attraction.

Quality of products used

You do not need to mention the names of the products you use in your salon. However, it is important to assure the customer that every product you use will not harm them in the long term.

With so many salons providing great service, customers find it difficult to choose one. Once people like the services offered at a particular salon, they will commit themselves to that salon for the rest of their lives. Hence, having an impressive best salon brochure design is the first step to attract long term customers.