Market Your Printing Press By Making Your Own Brochure

A brochure is a must for any company wanting to market its services. Banners and flyers can only fit so much information, but a brochure is a notecard version of all the services your company offers, arranged and designed strategically to be a pleasing and informative read.

Brochures today come in different sizes formats, with digital and interactive brochures slowly replacing the traditional paper brochure. However, the soon to be outdated physical brochure is actually the best way for a printing company to stand out.

The goal of a printing company is to provide its clients with physical, tangible products. What better way to display the quality of those products than by designing your own physical creative printing press brochure? Display your best services by making a product that is so creative and well made, clients will be interested to learn more. This is because for a printing press, a brochure is not only a marketing tool, it is also a proof of your service. It is a sample of what your clients can expect from you if they choose to hire you.

To make your brochure stand out, make sure not to use a template. Design the brochure in-house, if the company has a graphic designer on the team. If not, hire a professional to design it. Frame the content carefully, but remember that unlike most brochures, this one has a covert purpose. Let the quality of the paper and the design be the highlighted features. If your company prints brochures in custom shapes and sizes, make sure your own brochure is formed accordingly to showcase this. Such brochures are a good way to make an impression at printing expos and trade fairs.

This, however, does not mean that you forgo digital brochures. When dealing with corporate clients, a digital brochure is a convenient document. Instead, think of the physical brochure like the cherry on top of the cake. It takes your company from being an appealing option to memorable one.